Home Musicology Three Effective Ways of Marketing Your Music

Three Effective Ways of Marketing Your Music

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We have seen a lot of great music go unnoticed over the years, and many times the artists cry foul over limited airplay or sabotage by the ‘big boys’ of the industry. Well to some extent I beg to differ because really your success in any industry is not dependant on anyone.

Lets Talk Muzik

with

 

kuda ch@fivestarphd

Today we will look at three effective ways of making your music known all over. There are quite many ways but I’ve just picked three for today and we will explore more in articles to come.

music

1. KNOW YOUR TARGET AUDIENCE

In any business or industry that you enter it is important that you define your target audience. That really helps you with coming up with effective strategies to reach out to them. Even the best music can get the worst response if it’s in the hands of the wrong fan base.

calvin dat Luveve boy
One Artiste Who is Now a Growing Brand calvin dat Luveve boy

2. BE A BRAND

It is important that you promote your music, at the same time you have to realize that you’re promoting yourself as well. You should realize that you’re not just a musician or a band member but that you actually a product. The product which is you has to be as appealing as possible, find ways to make your brand as unique and exciting as you can so that fans are excited about you and your music.

TAKE YOUR MUSIC AROUND THE WORLD WITH JUST A CLICK OF A BUTTON!
TAKE YOUR MUSIC AROUND THE WORLD WITH JUST A CLICK OF A BUTTON!

3. PROMOTE YOUR MUSIC ONLINE

There is absolutely no doubt that almost everyone in the face of the earth has access to internet. It is foolishness not to consider online marketing of your music. We are talking over a billion people online. You can imagine the coverage of your music.

online

Make your materials available on twitter, instagram, facebook, youtube, reverbnation, hulkshare and other platforms that are effective.

follow

It is also important to get professional companies to run your online promotions e.g UC Media (PVT) LTD.

TAKE YOUR MUSIC AROUND THE WORLD WITH JUST A CLICK OF A BUTTON!

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Kudakwashe Chikwanda aka TheFivestarGeneral is the Founder of RokCity Records a registered label in Zimbabwe and Botswana. A musician and music promoter, has worked with a number of established artist from Southern Africa including Martin PK (RSA); Matthews Matsetse (BW); Tebbie aka The Gospel Queen (BW); Dr Tawanda (ZW) among others. His label has worked closely with PK Records (RSA), FreeNation Inc. (Nigeria), Roc Lefatshe (BW). He also studied Music at The Academy of Music in Bulawayo. A staunch supporter of FC Barcelona and Dynamos FC. A devoted Christian, member of Christ Embassy and also a writer at UrbanCulxure Magazine. Follow me on Twitter: @fivestarphd, Instagram: @fivestarphd & Facebook: facebook.com/fivestarphd or Kudakwashe Chikwanda