On Thursday night Kandrick Lamar dropped his latest music video “Humble” from his still untitled forthcoming album. The video which generated 500,000 views on its first 90 minutes on youtube and is currently trending.
The video was directed by Dave Meyers and The Little Homies, the former responsible for innumerable iconic music videos himself, the latter for several Top Dawg Entertainment videos, including Lamar’s most notable. Together, they produced a PSA featuring the rapper and Barack Obama last year.
Watch Kandrik Lamar -Humble
Lamar opens his first verse with the rhyme “Wicked or weakness, you gotta see this,” and truer words haven’t been spoken this year. “Humble” is packed with heavy allusions and striking imagery: Kendrick in Jesus’ seat at The Last Supper, Kendrick in a sea of black heads, Kendrick passing the Grey Poupon.