Popularly known as SisaSenkosi of the ‘Amahlolanyama’ fame the United Kingdom based Bulawayo Maskandi Songstress has embarked on a project themed ‘ A stitch in time definitive African Fashion Trends’. This initiative saw her working with African female fashion designers based in the UK to celebrate and highlight the amazing work that these women do.
Asked on why ‘fashion designers’? SisaSenkosi said ” the fashion designing industry is a cut throat of the entertainment industry in that one is constantly having to come up with new ideas to stay relevant”. She went on to say “we attend red carpet events and people comment and are wowed by our clothes but the designers behind these dresses are never celebrated. The designs are inexpensive and every woman should have a chance to wear an African inspired custom designed dress”
The project which is aimed at highlighting the amazing, world class , unique designs that incorporate our culture and background into every stitch they sew. Working and catering for the African market abroad is even more difficult as they are competing with the western world fashion designers.
In this project which is a three part series the initial one she collaborated with three designers. Two from Zimbabwe namely Yvonne Gambe Ndava (Yvonne Yvette) ,Beauty Sibanda (House of Gogoz) and South African Nde Khumalo (Cucicio Couture) from KwaZulu-Natal.
The second part will be another collaboration with more fashion designers. The final series will be an exhibition of the works of all the designers she has collaborated with we are still working on the logistics of such the event
SisaSenkosi who has lived for more than a decade in the United Kingdom said that just like her music this project is a way to resonate and hold on to her roots which can easily be lost when one is in foreign lands.
Her aim is to create a hub where people from all walks of life can go to and be able to order custom made frocks from these designers. ‘I hope that aspiring fashion designers will also be inspired by the works of these ladies and that we will continue to support our own.’