Now that the award fever is over and the celebratory mood has died down, we need to revisit the 26th of May for the last time (we hope it is for the last time) and talk about embarrassing moments caused by some of the comrades within our arts industry.
During the RoilBAA ceremony everyone was either ecstatic from winning or too frustrated from losing out on an award to notice all the embarrassing drunken moments that were taking place on stage. Many of our fellow artistes under the influence of the wise waters left us pink in the face after some awkward gimmicks on the stage. However despite all this drunken shame and humiliation, one caught our attention and it was comedian cum presenter Marshal Elando affectionately known as “Maroosh”.
Marshal continuously went on stage apparently in a drunken stupor escorting his award winning friends. What made him stand out from the rest of the people who went on stage drunk, was the fact that he was wearing the regalia of CITE (Center for Innovation and Technology), the organization that employs him. Maroosh clearly was oblivious of the fact that despite being a public figure and a brand in the making, he was also a representative/ambassador of the organization that night.
After a well oiled red carpet session he did, the comedian, decided to show that he did not take his job seriously (no pun intended) and embarrass his pay master’s brand all over the show staggering drunk and phased out. It’s not the first time that Marshal has proved that the wise waters make him behave irrational a few years ago he was carried off the stage visibly drunk. At one time In 2015 again, he also gave a boring and monotonous set due to his drunken state and left the organisers of the show breathing fire. Before alcohol took over his life he was a darling of comedy lovers but now all that has gone down the drain.
Simple Public Relations outlines that an employee is an ambassador of the organization. Through the employee, other stakeholders witness the reflection of the organization’s set up as a whole. Employees play a pivotal role in communicating the brand to the world. Failure to effectively communicate a brand can be catastrophic to the organization.
We doubt it was a good idea for the CITE bosses to let Maroosh continuously stagger on to the stage drunk to the toes. The least they could have done was to offer him a jacket to cover up the CITE branded t-shirt that he was wearing. Having your brand paraded by a drunk person in the midst of a show with over 30 000 viewers (we anticipate this year was bigger than last year) that you yourselves were broadcasting live from your Facebook page, is not the brightest idea.
If we were CITE, Marshal would have faced immediate reprimanding and be sent home to have a good night’s sleep. Having control over your employees’ behavior during office times is very crucial for an organization and we advise our fellow comrades in the struggle to take heed of how other partners of the RoilBAAs conducted themselves. We never lose anything from learning.