Zimbabwean born Springbok rugby player Tendai “Beast” Mtawarira was today named Tourism Ambassador for destination Zimbabwe by Environment, Tourism, and Hospitality Industry Minister Prisca Mupfumira.
Mtawarira, who plays for Sharks, has become the first black Springbok to play 100 Tests. He has even eclipsed Adrian Strauss as South Africa’s most capped Super Rugby Player.
The Minister of Tourism Priscah Mupfumira said people are appointed Tourism Ambassadors for their ability to significantly contribute to the promotion of destinations with the main objective of increasing tourism traffic.
“The person chosen must have excelled in a particular discipline, be it sport, music, art, business, beauty pageants or charity work, thereby giving them influence on the international arena,” said Minister Mupfumira.
Zimbabwe Tourism Authority Acting Chief Executive Officer Rita Likukuma said there is no doubt that Mtawarira will use his influence and fame on the global market to increase tourists coming from South Africa.
“Given all his fame on the global rugby arena, he has remained grounded. His humility is worth admiring and his involvement with two major charities here in Zimbabwe, both committed to helping children in school and sport has earned himself the status of philanthropist. His love for Zimbabwe shines through his dedication and hard work, and above all leading by example on whatever he does in his life,” Likukuma said.
The concept of Tourism Brand Ambassadors is widely used as a tool for promoting many destinations across the globe. People are appointed Tourism Ambassadors for their ability to significantly contribute to the promotion of destinations with the main objective of increasing tourism traffic.
Touchroad International Holdings chairman Dr. He Liehui Black Panther movie icon, Danai Gurira and songstress Penelope Jane Powers (PJ Powers) are some of Zimbabwe’s tourism ambassadors.